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Archive for the ‘Quality Score’ Category

Search Engine Rank: Google Page Rank Misconceptions

July 16th, 2007 admin No comments

Improved search engine rank is difficult enough to obtain without you having to trawl through all that has been written about Google Page Rank in order to find the truth. There are many misconceptions about Page Rank, and Part 2 of this article dispels the most common of them, the first being that Yahoo [...]

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What is the Quality Score?

June 19th, 2007 admin No comments

The Quality Score is Google’s algorithm for determining the end rank of their AdWords paid search ads. Although Google does not share all of the factors which contribute to an advertiser’s Quality Score, they have indicated that an advertiser’s bid, click through rate, historical performance and the relevance of both their advertisement and landing [...]

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Categories: Quality Score, SEO