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Archive for the ‘Pay Per Click(PPC)’ Category

What are the limits of PPC advertising?

June 19th, 2007 admin No comments

Most goods can be purchased in bulk at a lower per unit price than they’re sold individually. Paid Search, however, gets more expensive the more you purchase. Higher keyword bids will attract more traffic that can easily max a budget over a short period of time. Less expensive keywords, on the other hand, may [...]

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Categories: Pay Per Click(PPC), SEO

What is Pay-Per-Click Advertising?

June 19th, 2007 admin No comments

Pay-Per-Click (PPC) advertising is a model in which an advertiser is charged a specific fee each time a user clicks their ad and is transferred to another Website. This is different from the impression-based, or CPM model (cost per 1,000 impressions), which is standard in traditional media and graphical interactive advertising. With Search Engine [...]

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Categories: Pay Per Click(PPC), SEO