What’s the difference between Broad Match and Exact Match?
June 19th, 2007
No comments
Broad Match assigns text ads to relevant search queries, regardless of the order in which keywords appear, whereas Exact Match only serves text ads when the user’s query exactly matches the paid keyword or phrase. An ad for “tennis shoes”, for example, would in Broad Match apply to any related term –”comfortable tennis shoe”, [...]
Read More...
Categories: Broad Match, Exact Match, SEO