Good Seo : Art or Science of Search Engine Optimization (SEO)

Search engine technology relies on three different elements:
Crawling – First, search engines deploy a series of automated agents, known as spiders or crawlers. These spiders quickly travel from page to page, scanning content and cataloging the images, text, links and meta data from each.
Index – The information obtained by the spiders are organized into [...]

Think of search as a conversation. A customer initiates conversation when they enter a keyword or phrase into a search engine box. You have an opportunity to respond by presenting an advertisement that matches up to that keyword, and, based upon how effective that ad is, you can further elevate the discussion with that [...]

Contextual advertising is the paid placement of ads on contextually relevant websites. Contextual ads are dynamically served, based on the user’s current web activity. For example, if a user is viewing a site about sports, the user might see a contextual ad for sports-related companies, such as memorabilia dealers or ticket sellers. Contextual advertising [...]

Most goods can be purchased in bulk at a lower per unit price than they’re sold individually. Paid Search, however, gets more expensive the more you purchase. Higher keyword bids will attract more traffic that can easily max a budget over a short period of time. Less expensive keywords, on the other hand, may [...]

Reprise Media has very strong relations with the largest search engines in the world (Google, Yahoo and MSN) in addition to a broader network of smaller search engines. While smaller engines don’t have the same volume as the Big 3, they do provide extremely targeted traffic and can contribute significant leads in a PPC [...]

Broad Match assigns text ads to relevant search queries, regardless of the order in which keywords appear, whereas Exact Match only serves text ads when the user’s query exactly matches the paid keyword or phrase. An ad for “tennis shoes”, for example, would in Broad Match apply to any related term –”comfortable tennis shoe”, [...]

The Quality Score is Google’s algorithm for determining the end rank of their AdWords paid search ads. Although Google does not share all of the factors which contribute to an advertiser’s Quality Score, they have indicated that an advertiser’s bid, click through rate, historical performance and the relevance of both their advertisement and landing [...]